Big Tech is being cautious with the metaverse

 Apple did not mention the metaverse during the WWDC 2022 event while Google and Microsoft 

Another reason big companies aren't investing heavily in the metaverse is the lack of a VR headset that many people want to wear for a long time.

It's been a decade since Google announced the Glass smart glasses. It's also been eight years since Facebook acquired VR Oculus and seven years Microsoft introduced HoloLens - an AR device that looks like ski goggles. But no company has yet made a breakthrough in the virtual reality industry. VR devices are too bulky and cramped like the smartphone era before the iPhone appeared. The industry is still waiting for a device that will pave the way for the future of the virtual super universe.

Another reason why most Big Tech is cautious is that there is still no unified concept of this technology. VR may have become ubiquitous and conceivable around the world, but virtual universes are still something far away. It involves making digital information present in physical life or simulated environments, but all is still unclear.

According to the FT, in the process of technology, a little early or a little late is not good. A good product has to be launched at the right time, if developed too early according to half-baked vision, technology can backfire. The lesson from Google when it introduced the Google Glass smart glasses in 2012 was clear. So far, everything is still standing still, wasting finance and resources but not helping the company get closer to the future of augmented reality. Similar to Meta, despite showing early determination in the metaverse, the company has yet to make a breakthrough after changing its company name. Even Meta's virtual universe model still confuses users when their avatars in VR are all hovering, without legs.

Many expectations are on Apple. Some rumors suggest that the company is working on projects to soon launch AR glasses by the end of this year.

Even though big tech companies are just exploring as they enter the metaverse, that doesn't mean the market isn't without potential. Just one device is groundbreaking enough, can make a turning point, the race will become extremely fierce and users will directly benefit from that competition. However, no one knows exactly when the metaverse will really take shape and become popular.

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