Will crypto be the Super Bowl's biggest winner? This week's top cryptocurrency news

 Nonfungible Tidbits: All the bitcoin, cryptocurrency and NFT news for the week ending Feb. 11.

Welcome to Nonfungible Tidbits, a weekly roundup of cryptocurrency, NFTs and their related realms.

Our lead story is Sunday's Super Bowl and all the crypto ads viewers will see. And, while we're on the topic of crypto and pro sports, the Washington Nationals baseball team also partnered with a decentralized autonomous organization. We'll cover the Nats' sponsorship deal and what a DAO is.

This week's roundup also features the Justice Department's biggest bust in history, as well as a new coalition of crypto companies that aims to fight market manipulation. 

In other news, the World Wildlife Fund decided to shutter its NFT project after a backlash due to the tokens' potential environmental impact. 

Here's what caught our eyes this week. Stay tuned for more next week. 

Crypto firms gear up for the big game

No fewer than five crypto ads are reportedly scheduled to air at Sunday's Super Bowl, where the Los Angeles Rams face off against the Cincinnati Bengals.

 According to multiple media reports, FTX, Coinbase, eToro and Crypto.com are expected to have ads during the big game's US broadcast, while Toronto-based Bitbuy reportedly purchased an ad for the Canadian broadcast. 

Advertising during the Super Bowl, one of the most watched television events of the year, is eternally expensive. This year, a 30-second spot is going for about $6 million -- a new record and a small fortune for some businesses. 

Tech companies have long used the Super Bowl to enhance brand recognition. During the dot-com bubble of the late 1990s and early 2000s, a host of fledgling firms advertised during the big game.

 Perhaps the most memorable was a 2000 commercial by Pets.com, an early e-commerce company that went bust just a few months later.

An expected 117 million Americans will tune in to the match this Sunday. With crypto going mainstream -- 16% of Americans have invested or used cryptocurrency, according to Pew Research Center -- the Super Bowl may prove an effective way to reach an even broader audience. 

Washington Nationals team up with a DAO. What's a DAO again? It looks like baseball is trying to keep up with football's crypto enthusiasm. With spring training right around the corner, the Washington Nationals baseball team announced a partnership with Terra, a cryptocurrency enterprise.

 Fans will be able to use Terra's UST stablecoin at the team's ballpark, which will feature prominent Terra promotions near home plate. 

































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