Nike's NFT Sneakers for the Metaverse Are Selling for $8K

Nike bought virtual sneaker designer RTFKT in December. Now over $10 million has been spent on its Dunk Genesis Cryptokicks.

Whether you believe in the metaverse or not, a few companies are betting it's the future. 

Nike is one of them. Last December the athletic wear company bought RTFKT ("artifact"), a virtual sneaker designer, in the hopes of planting its foot squarely in the metaverse. That purchase is now paying dividends. 

Over the weekend RTFKT and Nike dropped the Nike Dunk Genesis Cryptokicks, a collection of 20,000 NFT sneakers. 

Since the virtual sneakers launched, crypto punters have been buying them for between $7,500 and $9,000 (2.5 to 3 ether). Their appearance can be changed with digital vials, which are themselves going for a minimum of $2,500 (0.8 ether). 

Some vials are more common than others, and Cryptokicks equipped with rare skins have gone for vast sums. One pair, for instance, sold for $133,000 (45 ether). 

One Alien vial, the rarest in the set, sold for $449,000 (150 ether). RTFKT says holders can perform certain online quests that will "evolve" the skins. 

As yet there are no announced plans for holders of these NFTs to recieve real-life versions of their digital goods, though a Snapchat filter was created so owners could wear their kicks in AR.

 It's part of a larger bet on virtual fashion, a gamble taken by more than just Nike. 

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