TechCrunch+ roundup: Tested TAM tips, no-code tech survey, writing crypto white papers

For many first-time founders, determining the size of the market in which they hope to compete is one of their biggest challenges.

I haven't launched a successful startup, but I have helped write several pitch decks. Each time, the team's collective anxiety increased when we needed to calculate TAM.

It was always the last slide we worked on.

For most products and services, TAM is presented in nine figures or more, but when you're sitting around a kitchen table eating cold pizza while planning to disrupt a billion-dollar market, these numbers can create a lot of cognitive dissonance.

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Calculating TAM, SAM and SOM sounds like an existential exercise, but there’s no need to dread it “if you approach market sizing methodically,” says Marjorie Radlo-Zandi, a veteran investor and entrepreneur.

In her latest TC+ post, she broke down the steps required to capture these key metrics that will “show prospective investors how they stand to gain from investing in your company, and put yourself in the best possible position to achieve your goals.”

This article also covers how to hire and pay for custom market research, the best people to ask for advice, and the importance of only using credible sources. And don't worry about those eye-popping, billion-dollar figures.

"Only be concerned if the number is small," she says. "The TAM number gives investors an overall macro perspective of your company’s potential."

We've reported on the rise of no-code/low-code software for years, but since the pandemic began, it has taken on new importance.

Rapid digital transitions are taking place in an era where employees have become adept at working remotely, and software developers are in higher demand than ever.

We interviewed six technologists to learn more about the impacts of no-code/low-code tools, minimizing technical debt and related topics

When Intel bought Mobileye in 2017, the chipmaker paid about $15.3 billion, 43x Mobileye’s prior-year revenues.

This year, Mobileye is set to return to the public markets as Intel seeks to spin it off, but the IPO market is so frozen, all eyes are on how well the computer vision company is received.

“There may be less of a hype premium attached to Mobileye when it does list. Still, the company does have good growth and operating income attached to a very, very high-tech product, so there is good reason to expect the company to have material value."





















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